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Sportscast Australia are a Melbourne based agency specialising in filming sports games and producing highlight videos. Like most businesses in their industry, the video editing process can be very time consuming and there is a constant pressure to produce quality work in a quick turnaround time. We were engaged by Sportscast Australia to reduce the time it takes to go from filming video to providing clients with highlight-reels. A mobile application was developed to achieve this, leading to increased margins, faster turnaround, improved video quality and happier clients.
Once a game had been filmed, Sportscast Australia needed to upload the footage to video editing software and manually search for interesting highlights. Editors then cut the footage either side of the highlight and packaged the highlights together for the end product. As games can go for hours, the searching process could take a considerable amount of time for each game. Combined with the fact that Sportscast Australia were filming a large volume of games, the potential ROI was large if the time could be cut down with software.
After thoroughly understanding the current process, we recommended they launch a mobile application that could be used by camera operators to tag highlights live as they took place. This data could then be used to easily cut highlights automatically without an editor having to later manually inspect each game’s footage.