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Ultimate You is a Melbourne-based chain of high-impact gyms and health centres. Ultimate You were growing quickly and rapidly expanding to open new centres. To continue to fuel growth, they wanted to improve the number of referrals that each customer made. We were engaged to think up and implement a way to make this happen. A mobile-responsive web application was designed that led to increased customer sign ups and referrals.
Many customers are willing to make referrals, however, the process to do so often isn’t easy. It isn’t at the top of their minds and they can’t always think of who to refer. While incentives can be put in place to encourage referrals, there isn’t usually an easy way to track results and tie them back to individual referrers. Vokke helped solve this problem.
To begin with, we worked with Ultimate You to design an incentive: $20 cash for each successful referral. A mobile-optimised web application was then designed that allowed customers to easily send an invitation to all of their contacts. Tracking was put in place to easily identify which sign-ups came from which customer referrals, making it very easy to measure results and pay referring customers.